A recent Ride-Hailing Safety Index Report, commissioned by Bolt and carried out by research firm Ipsos, indicates that 81% of Ghanaians regard ride-hailing services as a safer choice compared to other transport modes.
The findings highlight increasing public trust in digital mobility platforms and their contribution to enhancing safety and convenience in urban transportation.
The study, which gathered responses from residents in Accra, Kumasi, Tamale, and Takoradi, examines how people’s views on safety affect their transport decisions, the impact of technology on building trust, and the contribution of ride-hailing platforms to safer travel in cities.
Bolt presented the results at a press briefing attended by government officials, road safety specialists, and key figures from the transport sector. The event provided a platform to discuss the report’s insights and highlight Bolt’s ongoing initiatives to enhance safety, innovation, and partnership within Ghana’s mobility landscape.
The survey revealed that women account for 70% of ride-hailing users in Ghana, with the majority aged between 25 and 34. This underscores how digital transport platforms are empowering young urban commuters with safer, more flexible, and independent travel options.
Key safety features such as real-time GPS tracking (61%), driver verification (57%), and trip-sharing (55%) were ranked as the most valued tools for enhancing passenger trust.
Overall, 94% of respondents said these in-app safety measures make them feel more protected when using ride-hailing services. Notably, 52% also believe that ride-hailing apps help curb incidents of drunk driving by providing a secure and convenient transport alternative after social outings — a development viewed as a positive contribution to public safety.
“This report gives us valuable insight into how Ghanaians experience and perceive safety when using ride-hailing,” said Sandra Suzanne Buyole, Regional PR Manager, Ghana. “It reinforces that safety is not only a key reason people choose digital mobility, but also an area where continuous investment in technology, driver education, and collaboration with stakeholders can make a lasting difference.”
“The findings show that Ghanaians increasingly associate ride-hailing with reliability, traceability, and accountability, qualities that are essential for building long-term trust in mobility services. Safety features that enhance visibility and control are the main drivers of passenger confidence, especially among women and younger users,” Ipsos Head of Strategy Africa, Witness Soyinka, added.
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DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.
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