Yango Group, a global technology company, headquartered in Dubai and operating in over 30 countries worldwide has made significant inroads into the Ghanaian market. Since its entry in 2019, Yango has revolutionized urban mobility and logistics, offering innovative solutions that cater to the needs of Ghanaians. This article explores the multifaceted impact of Yango in Ghana, highlighting its contributions to the ride-hailing industry, delivery services, employment, and technological advancement.
Yango has expanded transportation options across Ghana, especially in urban centers like Accra and Tema. Its user-friendly app allows passengers to book rides swiftly, reducing wait times and enhancing travel convenience. The platform’s affordability has made ride-hailing accessible to a broader demographic, including students and low-income earners.
The tech company’s growth in Ghana has intensified competition among ride-hailing providers. This healthy competition has led to improved service quality, competitive pricing, and innovative features, ultimately benefiting consumers.
Since launching in Ghana, Yango has been committed to ensuring that all users of its platform enjoy a seamless, safe and rewarding service experience while simultaneously engaging various partners and stakeholders to support the partners, their drivers and couriers and all passengers and consumers.
The company’s goal is to help these partners, drivers and couriers grow, earn and succeed. Through partnerships with Glico Group, Yango has been able to provide free trip insurance coverage for all partner drivers and passengers. Additionally, Yango’s partnership with BBox and Kofa, affordable e-bikes have also been provided to many couriers. This contributes greatly to the reduction of the carbon footprint in Ghana.
Yango’s delivery arm has also diversified services by offering parcel courier deliveries and cargo services. This has been particularly impactful beyond the COVID-19 pandemic, where contactless delivery have become essential. Local restaurants and businesses have leveraged Yango’s platform to reach customers efficiently.
By providing reliable delivery solutions, Yango has empowered SMEs to expand their customer base and improve logistics, fostering economic growth within local communities.
Yango’s operations in Ghana have helped create numerous income earning opportunities for drivers, delivery personnel, and support staff. Its flexible work model appeals to many Ghanaians seeking supplementary income or full-time employment. It is estimated that Yango has created over 30,000 jobs both directly and indirectly over the past 6 years. The platform also offers safety and customer service training as well as capacity-building initiatives, enhancing the skills of its workforce and promoting digital literacy.
Yango’s data analytics capabilities have provided valuable insights into mobility patterns, aiding urban planning and infrastructure development which has made ride-hailing and package deliveries seamless and affordable for all users of the platform.
With regards to impact and supporting communities, Yango is known for its impactful CSR activities and care initiatives. The company has supported initiatives like the Urban Mobility hackathon, The Yango Education Program (Providing free data analysis courses in Python and SQL open to all Ghanaians), various health & wellness screenings, driver safety trainings, women empowerment activities, delivering free meals to over 15,000 Ghanaians in partnership with Chef Abby’s as part of world Food day among many others.
Yango is committed to the growth and development of the Ghanaian economy through the creation of earning opportunities for drivers and couriers, creation of jobs for the youth, supporting local entrepreneurs to grow their businesses and providing an affordable , safe and convenient platform for all users.
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DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.
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